Yes, I think we can all agree on the fact that there is a lot of competition in the niche site world, but there is always newly created niches and niches that has very low competition. As part of optimizing your blog or website to rank better in the search engine, which is essentially how people find your blog, many bloggers use a keyword research tool to help them find the best keywords and phrases to use within their articles and other content on their blogs.
This will allow for your blog or website and it's content to rank better in the search engines. Another great use of a keyword research tool is that it also help bloggers find and research the best niche topic for their blogs.
A keyword research tool is a online service that allows you to find and research words, terms topics, etc that people type into the search engine everyday.You are able to use these tools to gather critical information about a certain words, terms or phrase. For example
- the amount of monthly traffic volume a keyword or phrase generates
- how much competition a keyword or phrase has
- helps generates new keywords and phrases by combining certain words together
- performance and cost estimates of keywords
High competition means that the keyword is highly searched every month which will more than likely be harder to rank and with low competition, the keywords are hardly searched for and tends to be a lot easier to rank within the search engine. It also helps to determine weather a certain niche category is already crowded with other blogs and websites or not.
There are many keyword research tools out there on the market, both free and paid, but there's also some strategies you can use to find not only popular keywords, but trending topics, products and services that you can build your blog or website around.
If you are looking for help choosing a niche topic, check out some of the tools and strategies that are popular among many bloggers and internet marketers.
Choosing the best niche topic for your site
A few questions you should ask yourself and research while choosing the best niche topic for your blogs are:
- Is it a crowded niche? If so, what can you bring different to the table. If it's an under served niche, is there potential to build an audience with for your blog?
- How many other blogs and website cater to your niche?
- Are there any potential sub niches within that niche category?
When you think of Outdoor Grilling, there's many niche categories you can create content around for your blog or website. You can also create multiple blogs around the different niche categories in Outdoor Grilling or you can bring it all together to make one big blog about Outdoor Grilling.
For these examples, I will focus on some of the free tools and strategies you can use to find and research your niche and also use it to build content for your blog.
Using a Keyword Research Tool
Probably by far the most used tool among bloggers and internet marketers, webmasters, etc simply because of the results you can get if used properly. As stated above, there's many different keyword research tools available online for you to use to help find the best keywords and niche for your blog and you have the options of using free or paid keyword research tools.
Although I've never used this tool but I do plan on trying it one day, many people recommend using Long Tail Pro for keyword research and have given it great reviews.
Long tail Pro is the best and the most popular paid keyword research tool out there on the market. Many of the top bloggers and internet marketers are using this tool and are getting great results from it. The owner Spencer Haws of Niche Pursuits, is one of the top internet marketers out there and owns hundreds of niche sites.
Google Keyword Planner
One of the top keyword researching tool made by Google. Google Keyword Planner gives you basic keyword planning and research features and although it is free, you can get great results if you maximize on its features and use it properly.
Now that we've dig down a little deeper and decided on Electric Grills as the niche, we can do a little more research to now dig deeper into the Electric Grills niche.
When you research the keyword Electric Grill a little further, you can see that some of the most searched related keywords were brands like Weber Electric, Foreman Electric, and Portable Grills and Tabletop Grills. These are valuable keywords and with additional research, you can start doing reviews and writing articles about the different brands of electric grills.
Using Search Engines
You can find relevant keywords, phrases and topics for your niche blog or website for free by simply using popular search engines. Google, by far the best, displays relevant and trending words, phrases and topics when you type in a word in the search bar.
Some of the top searches include Electric Grill Cleaners, Electric Grill Starters, Electric Grill Pans and Electric Grill Recipes. These are also some of the topics you can build your blog around in the Electric Grill Niche as well as all the different brands of Electric Grills out on the market like the Weber and the Foreman electric grill for example.
Now once you hit enter, as you can see Google displays some of the popular Electric Grills for sale that more than likely has been searched and bought thousands of time.
These are also some of the brands of electric grills you can blog about and market on your site and below that are the top webpages that carries and sells electric grills. You should pay close attention to the top results in the search engine because you can learn some great information and strategies from some of these sites for example BBQ Guys which is one of the first few results on the 1st page of your search.
The website is based solely on Barbecuing with everything from outdoor lightning and electronics for barbecuing, patio furniture and other barbecuing accessories related to barbecuing and even though it is not a blog, you can still learn about all the different products in the Barbecuing niche. This site can best be used as a reference point when you are doing your reviews. The info that we really want is listed all the way at the bottom of search results in Googles search engine.
As you can see in the Searches related to Electric Grills are the same keywords and phrases that came up in the search results above. Again, this is an indicator that these group of keywords are among the top keywords people type in the search engine related to Electric Grills.
Using Popular E-commerce Sites
Sites like Amazon and Ebay are built similar to search engines, allowing you to search for a specific product and they give you a list of related searches while you type in the a product. In this example, we will use Amazon's search box to find relevant products in the Electric Grill niche without hitting Enter.
As you can see that the drop down box showing the results at the bottom are similar to the results in the search engines and keyword research tools. This is a big indicator that these products and topics are very popular and are search quite frequently every month.
Once you hit Enter, you can immediately see a list of categories in the Electric Grills niche on the left side of the screen. These are subjects that you can do reviews on or even focus in on a deeper niche within the Electric Grills category. Also listed below those categories are the different brands associated with Electric Grills.
All of this information can be used to determine the direction of your blog. Whether you dig deeper into the Electric Grill niche to find another topic or use it to start another blog, one thing is certain. Amazon can be a great tool to determine the niche topic of your site.
Using Social Media
Hashtags are a great feature that you can use to discover new people, related topics, pictures and best of all, real time conversations about a subjects related to your hashtag. Just about anything you type behind of a hashtag will lead you to pictures and conversations by real people that is useful because you can see what people are thinking about a certain product or service and you can also see some of the problems they may be having using these products or services.
Best of all, you can leverage those conversations that they are having by writing article and creating content with solutions to their problems and answers to their questions and statements. Its all about connecting and giving value to the people with the same interests.
For example, using the Hashtag #electricgrills in Twitter, you can see that there's other bloggers who are talking about electric grills. Now while there's not much conversation about it other than bloggers posting their content, you can use this opportunity to connect with these bloggers and also create conversations and debates about certain electric grill brands.
The same can be done on the other social platforms like Facebook, Instagram, Tumblr, and many others. Utilize the hashtags to find and connect with people who are talking about the product you are promoting. best of all, you can also use social media to quickly find other blogs and websites that you will be competing against.
Once you've found a competing blog or website, the main focus is to find out what they are missing, subjects that they have not wrote about, but mainly to see what can you do differently to provide more value to your audience.
Using Your Specialized Knowledge and Talents
Some of the best topics for your niche sites can come directly from within; your talents and specialized knowledge. Building a website or blog and creating content around your talents and specialized knowledge will probably be the easiest thing to do because it is about subjects that you are already familiar with and may have deep knowledge about.
If you are good with baking, cooking, have talents in a certain sport, business or any kind of hobby, this will be the best opportunity to create your blog or your website around those skills.
Many bloggers create their blogs around their everyday lives, documenting their day interacting with family and friends, partying and just about anything you can think of. You can also find tons of blogs about being a mommy, an entrepreneur, a housewife, living of the grid and the list goes on.
The best advice someone can give you about choosing and creating a blog around any niche is that you need to be creative with it these days. You have to stand out from the crowd. Bring value to your audience. Find solutions to peoples everyday problems in your niche.
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